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SMS
SMS messaging is a key media channel with
its ubiquitous nature and response rates which is up to 15 times
greater than traditional marketing methods. This channel has all the
attributes that support online direct marketing campaigns. That is, it
is interactive, targeted and personal with consumer mobility (see
features and benefits).
Like email eMarketing campaigns it must be simple, targeted,
permission-based and directly relevant to the consumer. To grow a
deeper brand relationship, mobile messaging must fit into the overall
marketing mix in a way that is measurable for demonstrable ROI.
Whether your objective is to enhance brand loyalty, provide a better
service or solicit a greater level of response at lower marginal cost,
4Biz will work with you and your brief to add this channel into the
marketing mix. Using our professional services facility you have a
fully managed SMS platform for message creation and delivery.
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